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Driving Success in E-commerce: Leveraging CRM for Optimal Customer Engagement
Prof V Nagendra
Marketing communications, brand-building, sales
19th October, Sunday
This 2-hour masterclass will explore how Customer Relationship Management (CRM) can be used as a strategic vehicle to drive optimal customer engagement in e-commerce businesses.
- By the end of the masterclass, participants will understand how CRM can be effectively used to enhance customer engagement, optimize loyalty programs, and scale with business growth in the e-commerce space.
- Opening Case Study: How a Leading E-commerce Brand Transformed Customer Engagement with CRM.
Prof V Nagendra
Marketing communications, brand-building, sales
Dr Anicar Manavi
Consumer Behaviour and Services Marketing
D2C E-commerce Revolution: The Direct Path to Success for Indian Brands
Dr Anicar Manavi
Consumer Behaviour and Services Marketing
9th November, Sunday
Grasp the role of Direct-to-Customer (D2C) in the Indian e-commerce landscape.
Understand the advantages D2C offers to Indian brands, especially in data ownership, brand building, and personalization.
- Discuss how Indian brands gain full control over their customer experience, brand story, and consistency without relying on third-party retailers.
- How Indian D2C brands are offering tailored products and personalized experiences to meet the unique preferences of Indian customers.
Masterclass Outline: Instagram Sales and Lead Generation for eCommerce Products
Jayant Nandan
Visiting Faculty to FIEO & IIFT
20th September 2024
Prof. Jayant Nandan has 22 years of experience in Teaching, Consulting, Marketing, Sales, and Business Development. He has had the opportunity to create entrepreneurs, successful startups, and great digital marketers working in multinationals.
- Defining target audiences and buyer personas
- Tailoring storytelling approaches to different market segments
- Personalization techniques for improved audience engagement
Jayant Nandan
Visiting Faculty to FIEO & IIFT
TATA DIGITAL
SUMIT KANU
Visiting Faculty to FIEO & IIFT
B2B Digital Marketing & International E-commerce for Exporters
SUMIT KANU
Visiting Faculty to FIEO & IIFT
3rd August, Sunday 7pm IST
A 3 hour masterclass exclusively designed to share hands on knowledge to understand digital marketing from an export perspective. The LIVE masterclass is meant for business owners who are looking at harnessing the power of digital marketing and e-commerce to grow their business.
- How to engage a buyer into a conversation with you
- How to influence and portray a credible image to international buyers
- How to create a website that helps you sell more?