Instagram Sales and Lead Generation for eCommerce Products
Learn digital marketing strategy to target appropriate customer segments, create awareness for products and services by implementing modern marketing concepts
20th September 2024
07:00-09:00 PM(IST)
Jayant Nandan
About Jayant Nandan
Prof. Jayant Nandan has 22 years of experience in Teaching, Consulting, Marketing, Sales, and Business Development. He has had the opportunity to create entrepreneurs, successful startups, and great digital marketers working in multinationals.
His journey began with Learn Social, where he coached students from India and abroad. He then conducted Digital Marketing workshops across India with NIESBUD (Ministry of Skill Development and Entrepreneurship). Afterward, he worked as a freelance Digital Marketing trainer at Acadgild, followed by a role as a Full-time Digital Marketing Faculty at TimesPro (The Times of India Group), Tata Institute of Social Sciences, Woxsen University, and currently at Strategyworks & Simplilearn Solutions.
He also gained corporate experience in Digital Marketing, working with the corporate Digital Marketing team at Infosys Technologies, followed by a role at Mantri Developers, South India’s leading real estate developer, and then at AY Digital, one of the finest Digital Marketing agencies in the USA.
Masterclass Outline: Instagram Sales and Lead Generation for eCommerce Products Duration: 120 Minutes
Introduction 10 Minutes
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Overview of Instagram as a Sales Channel
- Importance of Instagram for eCommerce businesses.
- Key statistics and trends.
Objectives of the Masterclass
- Understanding Instagram’s tools for sales and lead generation.
- Practical steps for increasing sales and generating leads.
- Actionable insights to implement immediately.
Instagram Profile Optimization for Sales 15 Minutes
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Overview of Instagram as a Sales Channel
- Importance of Instagram for eCommerce businesses.
- Key statistics and trends.
Objectives of the Masterclass
- Understanding Instagram’s tools for sales and lead generation.
- Practical steps for increasing sales and generating leads.
- Actionable insights to implement immediately.
Content Strategies for Sales and Lead Generation 20 Minutes
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Overview of Instagram as a Sales Channel
- Importance of Instagram for eCommerce businesses.
- Key statistics and trends.
Objectives of the Masterclass
- Understanding Instagram’s tools for sales and lead generation.
- Practical steps for increasing sales and generating leads.
- Actionable insights to implement immediately.
Leveraging Instagram Shopping Features 20 Minutes
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Setting Up Instagram Shopping
- Step-by-step guide to setting up Instagram Shopping.
- Linking your product catalog and tagging products in posts.
Creating Shoppable Content
- Best practices for creating engaging shoppable posts and stories.
Practical Demonstration
- Live demo of creating and posting a shoppable post.
Instagram Ads for Lead Generation 25 Minutes
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Introduction to Instagram Ads
- Types of Instagram ads suitable for eCommerce.
- Understanding Instagram’s ad targeting options.
Creating Effective Ad Campaigns
- Step-by-step guide to setting up a lead generation campaign.
- Crafting ad copy and creatives that convert.
• Practical Exercise
- Participants create a mock ad campaign for their products.
AI Tools in Instagram Marketing 15 Minutes
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Overview of AI in Instagram Marketing
- Importance of AI in automating and optimizing marketing efforts.
Three Key AI Tools
- How to use AI to generate engaging captions, hashtags, and content ideas
- Integrating AI-generated content into your strategy.
- Utilizing AI to predict the best times to post for maximum engagement
- Automating your content calendar with AI insights.
- Leveraging AI to create, test, and optimize Instagram ads at scale.
- Automating A/B testing and audience targeting for better results.
Practical Demonstration
- o Live demo of using one AI tool to optimize an Instagram marketing task.
Influencer Marketing and Collaborations 10 Minutes
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Finding and Collaborating with Influencers
- Identifying the right influencers for your brand.
- Structuring collaborations for maximum impact.
Measuring the Success of Influencer Campaigns
- Key metrics to track for influencer partnerships.
Practical Exercise
- Participants identify potential influencers and draft a collaboration pitch.
Analytics and Optimization 10 Minutes
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Tracking Sales and Lead Generation Metrics
- Key Instagram metrics to monitor.
- Tools and techniques for tracking sales and leads.
Optimization Techniques
- A/B testing content and ads.
- Adjusting strategies based on data insights
Conclusion and 30-Day Action Challenge 5 Minutes
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Recap of Key Learnings
- Summarizing the most important points.
Introduction to the 30-Day Action Challenge
- Daily/weekly tasks to implement the strategies learned.
- Encouragement to share progress and results in a group forum or social media.
Q&A Session
- Open floor for participant questions and clarifications.
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