D2C E-commerce Revolution: The Direct Path to Success for Indian Brands
D2C E-commerce Revolution: The Direct Path to Success
for Indian Brands
Lorem Ipsum is simply dummy text of the printing and typesetting industry Lorem Ipsum is simply dummy text of the printing and typesetting industry..
OFFER
Rs 299
- Rs 99
19th October 2024
2 hours (7:00 PM to 9:00 PM)
Dr Anicar Manavi
About Dr Anicar Manavi
Dr. Anicar D Manavi MBA and Ph.D in Marketing an expert faculty at Ramaiah University, IIM-B and at Journal of Indian Business Research.
D2C E-commerce Revolution: The Direct Path to Success for Indian Brands
Masterclass Overview: 10 Minutes
|
|
Session Objectives:
- By the end of this masterclass, participants will:
- Grasp the role of Direct-to-Customer (D2C) in the Indian e-commerce landscape. Understand the advantages D2C offers to Indian brands, especially in data ownership, brand building, and personalization. Learn customer acquisition and retention strategies tailored to the Indian market. Identify the challenges faced by Indian D2C businesses and strategies to overcome them. Gain insights from Indian D2C success stories.
|
Welcome & Introduction 10 Minutes
|
Introduction to D2C E-commerce in India
- Overview of India's evolving e-commerce ecosystem and the growing role of D2C. The shift from traditional retail to D2C for Indian brands and its potential.
Case Study 1: Boat's D2C Success in India 10 Minutes
|
|
- Overview of how Boat disrupted the audio accessories market with a D2C model, focusing on direct customer interaction, brand building, and leveraging digital platforms to drive sales.
Benefits and Advantages of D2C for Indian Brands 15 Minutes
|
|
Data Ownership:
- How Indian D2C brands like Mamaearth and Sugar Cosmetics leverage customer data to improve product offerings and personalize marketing strategies.
Brand Building:
- Discuss how Indian brands gain full control over their customer experience, brand story, and consistency without relying on third-party retailers. Use examples of Lenskart and Urban Ladder to highlight brand building through D2C.
Personalization & Customization in D2C 15 Minutes
|
|
- How Indian D2C brands are offering tailored products and personalized experiences to meet the unique preferences of Indian customers.
- Example: Bombay Shaving Company offers personalized shaving kits and skin care regimes based on individual customer needs.
- Tools and platforms to deliver personalized customer relationships.
Speed to Market in D2C 20 Minutes
|
|
Quick Adaptation to Market Trends:
- How D2C models enable Indian brands to react faster to consumer preferences and market shifts. Example: Zouk, a D2C vegan accessories brand, rapidly launches new designs based on customer feedback.
Rapid Product Development:
- Discuss how The Souled Store quickly designs and sells trending pop-culture merchandise, showing the agility of D2C models.
Customer Acquisition and Retention Strategies in India 20 Minutes
|
|
Customer Acquisition:
- Digital marketing strategies that work for D2C brands in India, including leveraging Instagram, Facebook, and influencer collaborations. Example: Mamaearth's influencer marketing success.
Customer Retention:
- The importance of loyalty programs, seamless user experience, and personalized recommendations for customer retention. Example: Nykaa's customer loyalty programs and personalized product recommendations.
- Discussion on AI tools for personalized marketing and customer engagement.
Challenges & Risks in the Indian D2C Model 15 Minutes
|
|
Address the major challenges faced by Indian D2C brands:
Customer Acquisition Costs:
- Rising competition, digital ad costs, and how brands like Wakefit and Bira91 are innovating to optimize their digital spends.
- Logistics and Fulfillment: Managing supply chains, especially in India's tier-2 and tier-3 cities. Example: Sleepy Owl and how they tackled logistics challenges to offer nationwide delivery for their coffee products.
- Practical solutions and strategies to address these hurdles.
Case Study 2: Overcoming Challenges in Indian D2C 15 Minutes
|
|
- Highlight how Wakefit, a D2C mattress brand, overcame the high customer acquisition costs through community-building initiatives and content-driven marketing, while efficiently managing their logistics across India.
Wrap-up & Q&A 5 Minutes
|
|
Open floor for participant questions and discussion.
- This masterclass will provide a deep dive into the Indian D2C ecosystem, offering actionable strategies, real-world case studies, and valuable insights to help participants leverage the D2C model for success.
Yes, I need this! Save my seat today.
